Marketing

Marketing

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At GSDM we believe that marketing is about identifying and understanding your customer and giving them what they want. It's not just about advertising and promoting your business.

- Strategy development
- Creative development
- Design & production
- Press, radio & outdoor advertising
- Media planning & buying
- Campaign management
- Digital campaign development
- Social media
- Email marketing (eDMs)
- Digital content including video
- Integrated sales programs

  • Marketing
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Strategy

Strategy

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Strategy is at the heart of what we do. GSDM are experts in developing detailed marketing and tourism strategies. We use thorough research methods to ensure the strategy aligns with your core values and goals.

- Marketing strategies
- Tourism strategies
- Destination analysis
- Competitor analysis
- Stakeholder consultation
- Focus groups

  • Strategy

Branding

Branding

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Branding can help you stand out from your competitors, add value to your offer and engage with your customers. GSDM has over 18 years experience helping clients create and refresh their visual identity.

- Brand strategy
- Logo design & corporate identity
- Brand refresh
- Brand style guides
- Brand communications

  • Branding
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Design

Design

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GSDM are passionate about design. We are inspired by the world that surrounds us and committed to developing fresh, relevant designs that excite our clients and resonate with their target audience.

- Logo & corporate identity
- Reports & publications
- Directories
- Brochures
- Advertising
- Print advertising
- Website interfaces
- App interfaces
- Packaging
- Signage
- Illustration
- Photography
- Video
- Print management

  • Design

Digital

Digital

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We ensure digital is central to our marketing and brand solutions. This allows us to develop innovative and effective digital solutions that deliver real business outcomes.

- Web design & development
- Content management systems (CMS)
- App development
- Social media
- Email marketing (eDMs)
- Digital content including video

Video

Video

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Video search is currently one of the fastest growing online trends. Video content underpins most successful websites, but more importantly converts online interest to bookings.

- Script development
- Story board development
- Corporate video
- Tourism video
- Training video
- Social media video
- Event video
- TVC
- Editing
- Motion graphics
- Creation of YouTube Channels

  • Video

Sales

Sales

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GSDM consistently achieves the tourism industries best sales results through the development and implementation of integrated sales campaigns.

Over 18 years we have found that outstanding sales results are only achieved when you actually talk with people and where required, go and meet in person. It may sound old fashioned but our results speak for themselves!

- Development of sales prospectus
- Direct sales campaigns
- Sponsorship procurement
- Partnership development

  • Sales