• GSTR iPhone App

    Our client, Great Southern Touring Route, required an iPhone and iPad app to target the international travel trade. With this project we took the best of the Great Ocean Road, Grampians and Ballarat Goldfield regions along with detailed destination information and embedded video on over 60 travel products and put them into an easy-to-use iPhone and iPad app. We believe the final product speaks for itself.
    GSTR iPhone App
  • LAND 400

    In early 2014 GSDM worked closely with Enterprise Geelong to develop the LAND 400 Proposal which will assist in Geelong’s lobbying campaign to secure this significant project. LAND 400 is a $20 billion program to be conducted between 2014-2034 to provide the Australian Defence Force with a world class armoured fighting vehicle capability. GSDM is proud to be involved in a project that has the capacity to consolidate Geelong's transformation into a global, high technology, design, engineering and manufacturing city.
  • Great Ocean Road Travel Planner

    GSDM was appointed by Great Ocean Road Regional Tourism Ltd to develop the new Great Ocean Road Travel Planner. The brief was to highlight the stories, characters and champions that bring the regions product and experiences to life. Build a greater awareness of the breadth and depth of product within the region, and balance showcasing the icons, whilst uncovering the hidden secrets. We broke the mould with this publication!
  • BEV Planners Guide 2015/16

    GSDM has worked closely with Business Events Victoria since 2011. In 2015 we produced the Regional Victoria Planners Guide 2015-2016. The project was extremely successful with record levels of industry buy-in and a dynamic new style. The cover is finished with embossed regional name elements that are treated with spot UV varnish creating a communication piece that is unique, different and memorable.
    Regional Victoria Planners Guide 2015-2016
  • Experience Culture Victoria

    Cultural Tourism Victoria and GSDM have worked in partnership since 2011. In 2015 Cultural Tourism Victoria has undergone significant changes as an organisation. This change presented a fantastic opportunity to refresh the visual presentation and capture the colour, personality and passion of Victoria's arts and cultural sector. We rebranded the guide to Experience Culture Victoria and introduced an elegant new design. Printed on environmentally friendly uncoated stock, we've created a striking new publication.
    Experience Culture Victoria
Marketing

Marketing

At GSDM we believe that marketing is about identifying and understanding your customer and giving them what they want. It's not just about advertising and promoting your business.

Strategy

Strategy is at the heart of what we do. GSDM are experts in developing detailed marketing and tourism strategies. Thorough research ensures the strategy aligns with your core values and goals.

Branding

Branding

Branding can help you stand out from your competitors, add value to your offer and engage with your customers. GSDM has over 16 years experience helping clients create and refresh their visual identity.

Design

Design

GSDM are passionate about design. We are inspired by the world that surrounds us and committed to developing fresh, relevant designs that excite our clients and resonate with their target audience.

Digital

We ensure digital is central to our marketing and brand solutions. This allows us to develop innovative and effective digital solutions that deliver real business outcomes.

Video

Video search is currently one of the fastest growing online trends. Video content underpins most successful websites, but more importantly converts online interest to bookings.

Latest News

Bluewater Brand Refresh

Colac Otway Shire recently appointed GSDM to refresh their Bluewater brand.

The current brand has been in place since the community centre opened in 1992.

With the centre currently undergoing a major redevelopment that when complete will provide the Colac Otway community with access to a facility that will be... Read More »

Travel Planner Launched

GSDM was appointed by Great Ocean Road Regional Tourism Limited to develop the new Great Ocean Road Travel Planner.

The brief was to highlight the stories, characters and champions that bring the regions product and experiences to life. Build a greater awareness of the breadth and depth of product within the region.... Read More »