GSTR iPhone AppOur client, Great Southern Touring Route, required an iPhone and iPad app to target the international travel trade. With this project we took the best of the Great Ocean Road, Grampians and Ballarat Goldfield regions along with detailed destination information and embedded video on over 60 travel products and put them into an easy-to-use iPhone and iPad app. We believe the final product speaks for itself.
LAND 400In early 2014 GSDM worked closely with Enterprise Geelong to develop the LAND 400 Proposal which will assist in Geelong’s lobbying campaign to secure this significant project. LAND 400 is a $20 billion program to be conducted between 2014-2034 to provide the Australian Defence Force with a world class armoured fighting vehicle capability. GSDM is proud to be involved in a project that has the capacity to consolidate Geelong's transformation into a global, high technology, design, engineering and manufacturing city.
Great Ocean Road Travel PlannerGSDM was appointed by Great Ocean Road Regional Tourism Ltd to develop the new Great Ocean Road Travel Planner. The brief was to highlight the stories, characters and champions that bring the regions product and experiences to life. Build a greater awareness of the breadth and depth of product within the region, and balance showcasing the icons, whilst uncovering the hidden secrets. We broke the mould with this publication!
BEV Planners Guide 2015/16GSDM has worked closely with Business Events Victoria since 2011. In 2015 we produced the Regional Victoria Planners Guide 2015-2016. The project was extremely successful with record levels of industry buy-in and a dynamic new style. The cover is finished with embossed regional name elements that are treated with spot UV varnish creating a communication piece that is unique, different and memorable.
Experience Culture VictoriaCultural Tourism Victoria and GSDM have worked in partnership since 2011. In 2015 Cultural Tourism Victoria has undergone significant changes as an organisation. This change presented a fantastic opportunity to refresh the visual presentation and capture the colour, personality and passion of Victoria's arts and cultural sector. We rebranded the guide to Experience Culture Victoria and introduced an elegant new design. Printed on environmentally friendly uncoated stock, we've created a striking new publication.
Bluewater Brand Refresh
Colac Otway Shire recently appointed GSDM to refresh their Bluewater brand.
The current brand has been in place since the community centre opened in 1992.
With the centre currently undergoing a major redevelopment that when complete will provide the Colac Otway community with access to a facility that will be the envy of rural and regional Victoria. It was decided that the centre deserved a dynamic and modern brand to reflect the contemporary facility being created.
When the centre re-opens, it will simply be known as Bluewater.
All of Bluewater’s signs are being replaced as part of the redevelopment, and the staff will also receive new uniforms, so financially and logistically, this is the best time to give the centre a new visual image.
Bluewater staff, ranging from lifeguards to personal trainers to childcare workers from the centre’s crèche played an important part in developing the vision for the brand, which has been created by GSDM to stand the test of time.
The brand refresh project will not just deliver a logo, but graphics for marketing materials and website use, an accompanying style guide, and electronic templates for advertising, letterhead, business cards, embroidery and other uses.
GSDM is excited to be working with Colac Otway Shire on this significant community project.
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