Who are we?

Who are we?

slides

GSDM is a Geelong based strategic marketing company, with extensive in-house production services and communication networks. We combine the best of local ownership with an effective Australia-wide and international network of contacts and clients.

Our local, national and international experience allows us to look at your individual situation from many perspectives and create distinctive integrated marketing programs that deliver results.

GSDM has been established for 17 years in its current form and over 30 years in previous modes. Our company specialises in developing integrated marketing programs.

We foster innovation and collaboration, challenge conventional thinking, and put client service first.

  • GSDM Studio Exterior
  • GSDM Window Exterior
  • GSDM Vehicle

Meet the Team

Meet the Team

blocks

GSDM has established a passionate, skilled and highly motivated team which coordinates, develops and implements all strategy, production, sales, administration, IT and video services under one roof.

The breadth of experience our staff bring to projects ensures GSDM has the capability of providing total marketing solutions and implementing them accordingly. In short, our work works!

  • Adam Ruggero - Marketing Director, GSDM
    Adam Ruggero
    Marketing Director
    Adam offers our clients the benefit of over 18 years marketing and sales experience in the public and private sectors. He has overseen the development, implementation and success of numerous integrated marketing programs for clients including Air Radiators, Great Southern Touring Route, Great Ocean Road Regional Tourism and Victorian Caravan Parks Association.
  • Shane McGrath - Production Director, GSDM
    Shane McGrath
    Production Director
    Shane has over 20 years industry experience. Over this time he has developed a great understanding of brand identity, development of advertising campaigns and associated collateral. Six consecutive Australian Reporting Awards Gold Medals for the Barwon Water Annual Report highlight his commitment to excellence in design and production.
  • Allison Chaplin - Senior Concept Artist, GSDM
    Allison Chaplin
    Senior Concept Artist
    Allison has a wealth of knowledge and experience in design, branding and pre-press. During her career Allison has developed and managed campaigns for major accounts such as Dainty Consolidated Entertainment, Melbourne International Film Festival, Land Rover, Bosch, Alzheimer’s Australia, Koko Black, Nivea, Sensodyne and Bic.
  • Nicole Nicholls
    Senior Designer
    Nicole has extensive experience in website design, press advertising, brochure design and corporate identity and an ability to create and oversee projects from initial concept development through to finished art. She has produced art for major accounts including CFA, Deakin University - Research Services, Business Events Victoria and Otways Tourism.
  • Sue Daniels - Administration & Media Sales, GSDM
    Sue Daniels
    Administration & Media Sales
    Sue also brings significant administration and media sales experience to our team. She has an excellent understanding of media sales and the administration needs of delivering highly successful media sales programs for our clients.
  • Nerilee Brown - Media Sales, GSDM
    Nerilee Brown
    Media Sales
    Nerilee is passionate about customer service and delivering outstanding sales results for our clients. She brings over 20 years of sales experience to our team.

Our Studio

Our Studio

slides

To create great work you need a dynamic and inspiring work environment.

Set in Geelong, the GSDM creative studio is our home away from home. An inspired warehouse conversion, our studio embraces principles of innovation, sustainability and creative expression.

There's the obligatory espresso machine for late night deadlines. And of course there's the serious stuff: state-of-the art servers, the latest Apple workstations and back-up systems.

  • GSDM Exterior
  • GSDM Reception
  • GSDM Sitting Area
  • GSDM Interior
  • GSDM Board

Process & Methodology

Process & Methodology

slides

Great campaigns don't just happen! We believe the key to creating and implementing successful campaigns is to follow a rigorous process. Our process ensures that GSDM delivers campaigns that will be stronger, more effective and exceed client objectives. Key elements of our process include:

- Listening to your situation & objectives
- Establishing clear goals
- Thorough research
- Defining target audience
- Matching strategies with the audience
- Selection of communication mediums
- Developing concise messages & graphics
- Test campaign resonates with audience
- Identifying performance indicators

  • Strategy